I´ve just had a thought (a pretty rare occasion these days, but hey, gotta share it).
What is the target market for non-alcoholic beer? Is it
Whaddya think?
- people who used to drink beer but can´t anymore
- people who, for religious or health reasons, can´t drink normal beer
- people who believe that non-alcoholic beer is less fattening
- people who don´t enjoy getting drunk
- people who think it´s trendy to drink non-alcoholic drinks
For me, it is medical issues. But, getting a DUI these days can really mess up your finances, and chunks of your life in general. The limits have gotten lower, and the punishments more severe.
CD