No I'm not joking and yes I'm being a bit provocative. I did actually read this somewhere, although I think there was a touch of humour in the suggestion. In the last (maybe 25 years), food has increasingly become more and more dominated by use of spices, pastes and exotic flavours. Not only that but we can't seem to let things be: Brussels sprouts have to be baked, charred, tossed with bacon bits or have chestnuts thrown in with them; potatoes are thrice cooked, or coated in umami flavoured spices; meat and chicken is subjected to marinades, rubs and processes of every description. And many of those that don't cook, eat addictive 'highly processed foods'.
There could a kickback - many people really don't want to fill their pantries with spices, herbs and pastes they only use occasionally. And they don't want to eat UPFs ether. So why not enjoy the pure unadulterated taste of a good vegetable or piece of meat?
There could a kickback - many people really don't want to fill their pantries with spices, herbs and pastes they only use occasionally. And they don't want to eat UPFs ether. So why not enjoy the pure unadulterated taste of a good vegetable or piece of meat?



