National Ice Cream Month

Seems like there's a day and a month for everything nowadays. I hadn't heard about National Ice Cream Month before, but it sounds like an interesting, yet probably pointless idea. Why not simply eat ice cream whenever you want (of course, keep it within reason) and not turn it into a huge deal (which it isn't)? Also, an entire month seems a bit too much appreciation for ice cream, despite its clear awesomeness. A day seems bearable, but a whole month? Woah.
 
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