Mod edit: The following few posts have been moved from another thread to start a new topic. Curious about farmers markets though. I mean exactly how much fresher is it ? 1 Farmer harvests produce - on the same day ? Then gets to market for opening [including travelling across in your case London] - Really. This of course only applies to fruit and veg. Meat and fish MUST be refrigerated anyhow and the meat most definitely will not have been slaughtered on the same day.. Cheese is either ripe or not the very nature of the stuff is [or was] to preserve the milk so it doesn't matter exactly how old it is. Sorry but TBH I think they are a bit of an excuse to charge more for the same goods.