With Marmitegate II in the wings, how brand loyal are you?
One item, out of many they own, gave it the name. In the UK, ASDA was the only one of the big four to break away and do a deal behind closed doors. So for for a while, Marmite was actually dearer there. Stores in Ireland were hit by the price hike, initially.
If the bell does sound for round two, will you stick to the the brands you know, or buy the cheaper?
http://www.thedrum.com/news/2016/10...itegate-battle-it-s-certainly-not-won-the-war
One item, out of many they own, gave it the name. In the UK, ASDA was the only one of the big four to break away and do a deal behind closed doors. So for for a while, Marmite was actually dearer there. Stores in Ireland were hit by the price hike, initially.
If the bell does sound for round two, will you stick to the the brands you know, or buy the cheaper?
http://www.thedrum.com/news/2016/10...itegate-battle-it-s-certainly-not-won-the-war