The McDonald's rebrand is in full swing. After revealing new plans to completely revamp its McCafé brand, the company appears to have set its sights on challenging popular high street coffee chains such as Starbucks. The McCafé brand, which was first introduced in the UK in 2012, will be getting a $4 billion rebrand to ensure all coffee will be made from sustainably sourced beans by 2020. That's right: McDonald's coffee, known across the high street for its cheap and cheerful nature, is going posh.
The current plans to upgrade the McCafé brand is focused on chains in the US, but coffee from McDonald's has already been proven to be extremely popular in the UK and the rest of Europe. Earlier this year McDonald's opened its first standalone McCafé store in France selling club sandwiches, raisin bread, soup, tiramisu and other items you wouldn't expect to find on a McDonald's menu.
http://www.telegraph.co.uk/food-and-drink/news/mcdonalds-challenge-starbucks-posh-coffee/
The current plans to upgrade the McCafé brand is focused on chains in the US, but coffee from McDonald's has already been proven to be extremely popular in the UK and the rest of Europe. Earlier this year McDonald's opened its first standalone McCafé store in France selling club sandwiches, raisin bread, soup, tiramisu and other items you wouldn't expect to find on a McDonald's menu.
http://www.telegraph.co.uk/food-and-drink/news/mcdonalds-challenge-starbucks-posh-coffee/