Pernod-Ricard and Owners of Jack Daniels in merger talks

Another merger on the horizon! And another distiller giant in the distance.
The problem with these huge mergers, for me, is that the product is no longer a priority; profit is.
I might add that I say that as a firm believer in entrepreneurship; but mega-mergers like this might be always involve collateral damage. Some of the less profitable, and probably better-tasting products could well end up in the bin.
NOT a fan of Jack Daniels; there are dozens of better bourbon whiskeys in the USA.
 
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