Actually given that tourism had been badly hit in Sydney, that makes sense (but only from that point of view and not one i agree with). They've just launched a major advertising campaign with Kilie Minogue to try to encourage Brits to come back to Sydney and the area as a whole. Tourism had been badly hit not unsurprisingly.
Kangaroo Valley tourists have just been told to leave the area because there is only 1 road in and out now due to the fires. And at home at least, I have been saying for a while that they are going to lose kangaroo valley. There is nothing between it and the fires except for national park bushland aka fire fodder.