I suspect when you say, "I couldn't taste it," that you mean it wasn't "hot" enough. When I serve chili to guests, I go a little on the mild side, and put a variety of hot sauces on the table. Not everyone is looking to have their faces blown off. I aim for good flavor, and let the pepper-heads add as much heat as they want.
Yes it was much milder than I expected but also there was virtually no taste of anything. However, it was 30 years ago and my memory is fading.