Indeed. I love it. Whether it was when my Grandma was baking it from a homemade recipe in the oven, or when my mom would bake a loaf in her breadmaker.... the smell of baking bread is a precious one! It can make one forget about their troubles, & want to do nothing but eat. Hah, speaking of which: I have heard of many real-estate agents (and I know one that has confessed, lol) showing up early before a viewing of the said 'estate' to bake a batch of cookies (usually a ready-made tube of cookie-dough) in the oven of the house they are showing. They then get rid of the cookies (let's hope they eat them, share them, or at least donate them to a homeless shelter!), do the dishes, and clean the oven before the 'potential buyers' come by.... just so that the house has been permeated with that 'Homey-comfort-food-baking-yumminess-'forget your problems & enjoy great food'-smell.' Sneaky!