I’m putting this here since it involves purchasing groceries.
I live and die by Kroger’s shopping app. My main list is there, my digital coupons, and unlike most things in life, it works seamlessly between functions and is actually pleasant to use.
Until now. They’ve redesigned it, and I swear, it’s as if they’ve purposely set out to make things next to impossible to do.
Used to, open the app, and along the top was the store location your app was set to. Want to change that manually? One click, put in the ZIP or city, click to set it to that. That set your app to that store’s location. Easy.
Along the bottom icons, far left, there’s your list, with a little number showing how many items are on it. One click, your list is up, with a handy search bar along the top. Want to add carrots to your list? Type in carrots, up pops all the carrot options, choose what you want, and you’re back in your list and the carrots are there. Easy.
Now…want to change your store? Well, do you? Because nothing shows what store location you’re set to. You’re untethered. Or maybe not. Who knows?
Want to pick a store? Ok, click the menu up top…scroll scroll scroll…ah, store locations…click…a list of stores in your area shows up…click the one you want…it shows location, phone, departments and amenities…but is there any way to set the app to use that store for your shopping? Nope! You’re outta luck.
Oh well, let’s just move on to the list. Ok, where’s my list? It used to be one click away, right on the bottom. Nope. Now it’s buried in that menu, three clicks to get there…and if I want to add an item to my list…wait, the search bar is gone! I have to back all the way out of my list, back to the home page, use the search bar there, find my item, click save to list, then three clicks back to my list…for every damn item I want to add. Seriously, pen and paper is faster.
But the real award winner for F***Up of the Year goes to the brilliant jackass who got their hands all over the Coupons area. Used to, I’d go to Coupons, scroll through, and if I saw one I wanted, I’d checkmark it (“clipping” it), and from right there, I could Shop All Items, and it would show me anything that coupon was good for, and from right there inside the coupon, I could add an item to my list. Click. Cheerios is on my list. Hide All Items, continue scrolling through coupons. That’s what I meant by it being seamless - I could add things to my list from Coupons…I could clip coupons from within my list…I could search from within my list.
No more. Get this, if I see an item in Coupons, I have to clip the coupon, no problem, then back entirely out of Coupons, go to the home page, search for that item, then add it to my list, then back to the home page, then into Coupons, which puts me back at the top of the coupons list, scroll back down, scroll scroll scroll, to the next item I want, clip it, exit all the way back to the home page, search, save it, back to the home page, back to Coupons, over and over again. It’s maddening!
They’ve also buried their Kroger Pay feature (like ApplePay, but proprietary to Kroger). Used to be, when it came time to pay, there was a big icon right on the home page, click it, and that was that. Now it’s also buried three clicks deep under their main menu.
I’ve already complained. I hope they get this crap fixed because right now, it’s barely usable.
I live and die by Kroger’s shopping app. My main list is there, my digital coupons, and unlike most things in life, it works seamlessly between functions and is actually pleasant to use.
Until now. They’ve redesigned it, and I swear, it’s as if they’ve purposely set out to make things next to impossible to do.
Used to, open the app, and along the top was the store location your app was set to. Want to change that manually? One click, put in the ZIP or city, click to set it to that. That set your app to that store’s location. Easy.
Along the bottom icons, far left, there’s your list, with a little number showing how many items are on it. One click, your list is up, with a handy search bar along the top. Want to add carrots to your list? Type in carrots, up pops all the carrot options, choose what you want, and you’re back in your list and the carrots are there. Easy.
Now…want to change your store? Well, do you? Because nothing shows what store location you’re set to. You’re untethered. Or maybe not. Who knows?
Want to pick a store? Ok, click the menu up top…scroll scroll scroll…ah, store locations…click…a list of stores in your area shows up…click the one you want…it shows location, phone, departments and amenities…but is there any way to set the app to use that store for your shopping? Nope! You’re outta luck.
Oh well, let’s just move on to the list. Ok, where’s my list? It used to be one click away, right on the bottom. Nope. Now it’s buried in that menu, three clicks to get there…and if I want to add an item to my list…wait, the search bar is gone! I have to back all the way out of my list, back to the home page, use the search bar there, find my item, click save to list, then three clicks back to my list…for every damn item I want to add. Seriously, pen and paper is faster.
But the real award winner for F***Up of the Year goes to the brilliant jackass who got their hands all over the Coupons area. Used to, I’d go to Coupons, scroll through, and if I saw one I wanted, I’d checkmark it (“clipping” it), and from right there, I could Shop All Items, and it would show me anything that coupon was good for, and from right there inside the coupon, I could add an item to my list. Click. Cheerios is on my list. Hide All Items, continue scrolling through coupons. That’s what I meant by it being seamless - I could add things to my list from Coupons…I could clip coupons from within my list…I could search from within my list.
No more. Get this, if I see an item in Coupons, I have to clip the coupon, no problem, then back entirely out of Coupons, go to the home page, search for that item, then add it to my list, then back to the home page, then into Coupons, which puts me back at the top of the coupons list, scroll back down, scroll scroll scroll, to the next item I want, clip it, exit all the way back to the home page, search, save it, back to the home page, back to Coupons, over and over again. It’s maddening!
They’ve also buried their Kroger Pay feature (like ApplePay, but proprietary to Kroger). Used to be, when it came time to pay, there was a big icon right on the home page, click it, and that was that. Now it’s also buried three clicks deep under their main menu.
I’ve already complained. I hope they get this crap fixed because right now, it’s barely usable.


